Who never thought at least once to create something on their own?
The digital era has definitely brought a surge of creativity, with startups opening and growing up every day and kids who become millionaires with a simple idea. But good intentions can be anywhere, in any field and in any art.
When you create something… it’s art.
This post is the result of personal experiences. Dozens are the projects that I left halfway through the years and some of them have been completed later, thanks to a set of simple rules that can be applied in any context.
1. Start from a need
A project is the implementation of a product or a service, that begins after having clearly identified a specific need and advantages for the users. Whether designing an online portal, writing a musical composition or opening a commercial activity, our project has to meet a need.
2. Inquire on similar projects
No matter how much we believe our idea is brilliant: the world is big and someone, somewhere, may have already had the same idea. It is important to verify – as far as possible – if similar projects exist: if we find something similar, sooner or later we will have to deal with competitors.
3. Write, write and write
The best help we can give to ourselves is to take a note for everything that can help our project: read on a newspaper, listened to the radio or watched over a street. Re-read our notes is extremely useful to work on our idea while the project takes it’s shape and helps us to achieve the result.
4. Use familiar tools
When we start to create something new, our hands are on the table, but our mind is in the outer space. Emotionally speaking this is great, but productively speaking… it’s not. To avoid losing focus, we have to start working with tools we already know and let the time do the rest.
5. Find a creative place
To fully concentrate on our project is essential to identify one or more places where we feel comfortable. Someone works better in silent places, someone else is relaxed in places with many people around. Let’s find the right place and we will immediately notice our ideas increasing.
6. Devote all our time
It may seem obvious, but the time we will reserve to our new project will be an indicator of the result. People that say don’t have time for something – actually – don’t want to do it. Time is here and available, in various shapes and can be also used in parallel with other activities. It’s just willingness.
7. Aim to perfection
For one simple reason: because it doesn’t exist. If we want to create something new, useful and appreciated, it has to work. Our new project is expected to reach the highest level of quality that we are able to apply. Only in this way we can expect positive feedback. Quality pays. Always.
8. Bet on winning horses
Sooner or later we will need a hand. Although we believe to do all the job by ourselves, unique capabilities of others will be critical for our success. Persons we will involve are extremely important and it’s crucial to choose them carefully. Let’s start with those we already know and we can trust.
9. Think about economic aspect
Everything has a cost and during our project we will be remembered all the time. Even if we think our idea can start at zero cost, sooner or later we’ll have to focus on “monetization”, or a way to keep our project alive. By the way, if our idea works, someone will be willing to pay something. Probably.
10. Speak about it (but not too much)
Sharing our passions and our ideas with other people is clearly important, but be careful with whom and where we do it. Never underestimate the risk of being “robbed” from those who have higher financial and organizational resources, as well as more experience than us.
“The logic takes you from A to B,
the imagination takes you everywhere.”